With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to
Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.

Schulhof has also pointed out that most charities are repeatedly following the path that has been treaded by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to Mark Schulhof , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions.
Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.

Mark Schulhof is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.

The world is always full of disasters and calamities. There are thousands of people hurting, and places which are being destroyed everyday. This people are in great need of help; however, they do not have the funds to help them in such cases, and sometimes because of it they suffer more.

Quadriga Art is one of those few companies which really benefits people in need. They work in close correlation with media resources, making it possible for the non-profit organizations to provide money for those who are in need.

Mark Schulhof is the CEO of Quadriga Art Co. He has successfully led the company to become one of the leaders in effective fund-raising. Quadriga Art Co. motivates people into donating more money for these useful causes. They also deal in direct mail, a marketing service which makes it more viable for the clients.


In the words of Mark Schulhof –

“It is often difficult and time consuming for nonprofit executives to sift through the sea of information online and in print in order to find news that is relevant, current and important to their organization's needs. The video site will not only provide current and breaking news segments; but will also be indexed to archived stories that can be easily searched by key word. Basically it will be like our own industry's TV News Network on the web”.

 
This shows how the firm is working to provide the most accurate value added fundraising and direct marketing services in the industry. The company has raised funds for a number of causes across the world and gained popularity for the same as well. Many companies and organizations have trusted Mr. Schulhof and his company for the state-of-the art services in this regard.