With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to
Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.

Schulhof has also pointed out that most charities are repeatedly following the path that has been treaded by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to Mark Schulhof , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions.
Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.

Mark Schulhof is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.







 
Donor contributions are thinning at a fast rate in today’s tough financial times. As per Mark Schulhof, the CEO of Quadriga Art, adopting better advertisement and marketing strategies could provide some respite from the present situation. Offering incentives or gains to contributors/donors could keep them motivated enough to make bigger contributions.

According to observations made by Mark, the current trend of non-profits to offer premium gifts and door drops to contributors and supporters is swiftly catching up with the donors, who are responding with bigger contributions. The brilliant idea coupled with the intense endeavors of direct marketing and social media marketing is helping charities to raise substantially more funds as compared to what is typically considered normal.

Additionally, Mark Schulhof believes that a non-profit organization must support their marketing strategies on the changing landscape of the society and nation they are operating in. It is necessary to formulate marketing policies after considering several different factors that may allure supporters towards contributing not, merely, in the present times, but on a long-term basis.

Commenting on this great concept, Mark stated that the idea has helped non-profits to connect with potential donors. In addition, it not only helps almsgivers to better appreciate the message and the concept of charitable institutions, but feel appreciated for their contribution towards their cause as well. Since, majority people expect to avail an immediate and impersonal message seeking donations, the thought of receiving a premium gift with a direct mail or door drop package tends to boost them to contribute more for a good and generous cause.

Nevertheless, for this strategy to be greatly effective on the long-term basis, it is essentially important to choose gifts, which besides the charitable trusts may prove to be useful for the almsgivers. The swiftly changing trends have made it obligatory for even non-profits to adapt better marketing strategies to amplify donor contributions, particularly in view of increasing cost of operations and competition.

Mr. Mark Schulhof focus on making direct marketing efforts with a touch of innovation in order to inspire donors across the globe to make bigger contributions and make a difference in someone’s life. Under his dynamic leadership, Quadriga Art is conquering new heights through its retail supply, fundraising, direct mail marketing, manufacturing and publishing.




 
Donor contributions are thinning at a fast rate in today's tough financial times. As per Mark Schulhof, the CEO of Quadriga Art, adopting better advertisement and marketing strategies could provide some respite from the present situation. Offering incentives or gains to contributors/donors could keep them motivated enough to make bigger contributions.

According to observations made by Mark, the current trend of non-profits to offer premium gifts and door drops to contributors and supporters is swiftly catching up with the donors, who are responding with bigger contributions. The brilliant idea coupled with the intense endeavors of direct marketing and social media marketing is helping charities to raise substantially more funds as compared to what is typically considered normal.

Additionally, Mark Schulhof believes that a non-profit organization must support their marketing strategies on the changing landscape of the society and nation they are operating in. It is necessary to formulate marketing policies after considering several different factors that may allure supporters towards contributing not, merely, in the present times, but on a long-term basis.

Commenting on this great concept, Mark stated that the idea has helped non-profits to connect with potential donors. In addition, it not only helps almsgivers to better appreciate the message and the concept of charitable institutions, but feel appreciated for their contribution towards their cause as well. Since, majority people expect to avail an immediate and impersonal message seeking donations, the thought of receiving a premium gift with a direct mail or door drop package tends to boost them to contribute more for a good and generous cause.

Nevertheless, for this strategy to be greatly effective on the long-term basis, it is essentially important to choose gifts, which besides the charitable trusts may prove to be useful for the almsgivers. The swiftly changing trends have made it obligatory for even non-profits to adapt better marketing strategies to amplify donor contributions, particularly in view of increasing cost of operations and competition.

Mark Schulhof focus on making direct marketing efforts with a touch of innovation in order to inspire donors across the globe to make bigger contributions and make a difference in someone's life. Under his dynamic leadership, Quadriga Art is conquering new heights through its retail supply, fundraising, direct mail marketing, manufacturing and publishing.
 
Mark Schulhof is Chief Executive Officer and President of Quadriga Art II, Inc., A seventy year old multi-faceted manufacturing, publishing, retail supply, full-service fundraising and direct mail marketing company.
With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to  Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.


 
Today, the sustenance of a non-profit organization or any charitable cause for that matter depends a lot on the use of the right marketing strategies, employed not only for effective fundraising, but also to create awareness among people.

As the CEO and President of one of the leading marketing firms in the non-profit sector, Mark Schulhof ensures that this basic fact is kept in mind while planning the marketing campaign for his clients.

His ability to think out of the box and plan things in the non-traditional manner, and use innovative ideas for effective marketing, has enabled Quadriga Art to make a place amongst the most respected and successful marketing companies across the globe.

Mark Schulhof is a man dedicated to the service of humanity and is forever seeking new means of helping millions of people around the world live a better and secure life. He understands that the best way to reach out to a maximum number of the poor, needy and destitute people is through genuine charitable and non-profit organizations.

Such organizations are committed towards the betterment of society by providing basic medical facilities, education, employment opportunities and even food and shelter for the needy.

However, most such organizations depend on donations from people across the globe, in order to work in a really effective manner.

For Mark Schulhof, serving humanity rather than being a part-time activity or just a career option is a way of life. The tough economic times, combined with the low-budget allotment of the governments, as well as the cost cutting strategies by private donors have left most of these organizations facing a severe shortage of funds.

Through his company, Mark tries to make people aware of the suffering of our fellow man, and encourages them to contribute generously towards non-profit and charitable organizations.

Quadriga Art international is a leading marketing firm for various nonprofit organizations around the world, and helps these charities raise funds through direct mail.

To learn more about the company, its direct mail service and its CEO, Mark Schulhof, logon to its website at .http://www.quadrigaart.com





 
Quadriga Art, a premier direct marketing firm, serving many of the nation’s largest not-for-profit companies is announcing the launch of a Video News Platform in conjunction with its website. The video site is a first for the nonprofit industry and will contain relevant video segments covering a broad range of direct marketing industry topics.

“The intention of the site is to provide marketers, particularly in the nonprofit sector, with important news affecting their business,” said Mark Schulhof CEO of Quadriga Art. “It is often difficult and time consuming for nonprofit executives to sift through the sea of information online and in print in order to find news that is relevant, current and important to their organization’s needs. The video site will not only provide current and breaking news segments; but will also be indexed so archived stories can be easily searched by key word. Basically it will be like our own industry’s TV News Network on the web.”

The Video News Platform uses video sharing and social media software offered by Vidfluence, a premier video marketing and social media software provider that allows registered users to upload and share video on the site. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results.” said Schulhof. “A video sharing platform provides a topic-centric repository for relevant video content that grows organically with contributor submissions.”

The site will launch later this week and will contain an initial offering of relevant videos. “We expect that the site will grow rapidly in the face of demand for this kind of resource and we look forward to a robust library of useful video content that will benefit the not-for-profit sector at large. Mark Schulhof says he hopes the video news content can help boost donor revenue for nonprofit companies that can now leverage the latest industry news and information to augment their donor programs.

For more on Quadriga Art and this new web video capability, go to http://www.quadrigaart.com